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How Important Are Graphics On A Website?
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We always hear that the content of a website is the key to its success. Without good articles, news, blogs and similar items, a website is doomed to fail.
But what about the graphics? How important are they to the overall success of a website?
Let’s look at an example. When you are surfing the internet and you come across a website, what makes you decide whether to stay or carry on surfing? If a website uses neon colors and flashing banners to try and catch your attention, the chances are you will click away quickly. But if that site is well presented, with a good mix of graphics and text, you may well stay for a closer look.
Content is important, but the graphics help to balance out the text, breaking it up and making it more readable. They also support the text – so they shouldn’t just be there for the sake of it. All good graphics have a purpose, which is to draw the casual surfer in and get them involved in the site – and preferably encourage them to order something.
Graphics can create a compelling image and persuade a surfer to buy your product. Think of ‘Buy it Now’ buttons, for example. These sometimes appear with the graphic of a mouse arrow over the top of the button, prompting the surfer to click onto the next page to make their payment.
Graphics can also make all the difference between a sale and a near miss, especially when it comes to services. Because services generaly require the purchaser to pick up the phone you want the visitor engaged in the activity you offer. If they are not excited about the prospects they may continue to browse other sites instead of picking up the phone and calling or sending you an email. This problem is solved by creating graphics that engage the customer and cause them interest.
Competent graphics can also help surfers navigate a website, as they can indicate pages of interest, drop down menus, new products and much more.
In order to have a successful site you must create trust with your visitors. Having custom graphics done will give your site that unique professional look that web-surfers now demand. First impressions are the only impressions you get on the Internet. You must hook your visitor at the first click, or it's game over. Sad but true.
No matter what kind of site you have, using professional graphics will prove helpful to achieving your goals. These graphics will give your site a fighting chance to at least capture your viewer's attention and allow time for your brilliant content to reel them in!
Here are some other reasons why you need professional graphics on your site:
- To give and project a professional image
- To give your visitors a tangible image of your product
- To improve the quality of your site for everyone IS a critic
- To help increase your sales or sign-up rates
- To make navigation of your site easier
Always remember, the web has become a very competitive place, you must do everything you can to give your site a competitive advantage over your competition. Professional graphics will make your site stand out; killer graphics will firmly place your site in your visitor's mind and help them remember your site and entice them to visit it again.
Professional website graphics are very useful tools in creating a consistent overall image of your site. They will aid in your site's navigation and give your visitor a good impression of your site. Well-designed graphics will help your site project a professional image and keep visitors from instantly clicking that back button.
Professional graphics will give your site a fighting chance at making that sale or sign-up. In other words, professional graphics greatly increases your chances of having a successful site. That's the main reason why you should use them.
In short, even though text is important, a website with huge chunks of text and little or no graphics will not attract many visitors – at least not those who stay for any length of time. Conversely, an attractive looking website which has a nice balance of text broken up by graphics will keep people browsing for far longer – and the longer they stay on the site, the more likely it is that they'll come back again.
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